Thursday November 16 2006 Recap of Mad Money with Jim Cramer

Thursday November 16 2006 Recap of Mad Money with Jim Cramer
1-800-743-CNBC

Good Management:

Adidas owns Rebook and just screwed up. Failed to spend enough on marketing.

The plays are Nike and Under Armour: Do not own both. Own one or the other.

NKE Defensive play. 36% of the market. Releasing new soccer cleat in Europe for the first time. Lower risk stock compared to UARM.

UARM Offensive. A little more risky then NKE. 31% of the market. High Growth. High Multiple stock. Hot brand.

NIKE, Inc.

(Public, NYSE:NKE)

Under Armour, Inc.

(Public, NASDAQ:UARM)


Caller: Golf Play. DIcks Sportings good. Cramer wants to see that stock cool off first. Cramer recommends FO.

Fortune Brands, Inc.

(Public, NYSE:FO)

What does it mean when a stock moves over to the NYSE? Temporary Short Squeeze.

Commercial Break:

Sears Holdings SHLD: Down 10 points today and its a GIFT.

Sears Holdings Corporation

(Public, NASDAQ:SHLD)

If you need a retailer then you should get Costo or JCPenny. Sears Holdings is not a retailer play for Cramer. It is an investment vehicle. Eddie Lampert uses the excess cash for investments as margin expansion. Baby Berkshire Hathaway.

Costco Wholesale Corporation

(Public, NASDAQ:COST)

J.C. Penney Company, Inc.

(Public, NYSE:JCP)

Commercial Break:

Its Time for the Lightning Round:
.
1-800-743-CNBC Mad Money Phone Number for the Lightning Round.
madmoney@CNBC.com

Caller's Stock : Jim Cramer's Recommendation
LVLT : House of Pleasure. Buy.
SIX : The bottom has been hit. Tripple Buy.
DELL : Caller bought DELL at 50 and Cramer says Sell now at 25.
Q : Putting Qwest as a Don't Buy until lower.
PCP : Best play on the Airline Cycle
EBAY : Listing are up. Bottom Line. EBAY is going higher
OPSW : Sell and switch into ORCL.
QCOM : Don't Buy. Unsure about last Quarter.
MRK : Hold on to MRK.
LLL : missed Cramers Recomendation.
? : missed this one
CROX : Ring the register and take profits.
WFMI : Sell.

Commercial Break:

The Sell Block : What stocks you need to take of the table and which ones you need to run away from fast.

COH take a little off of the table and play with the houses money.

Coach, Inc.

(Public, NYSE:COH)

Sell RDA.

The Reader's Digest Association, Inc.

(Public, NYSE:RDA)

Sell both BGP : Borders and BDK: Black and Decker. Sell and Sell.

Borders Group, Inc.

(Public, NYSE:BGP)

The Black & Decker Corporation

(Public, NYSE:BDK)


Sell HDB

HDFC Bank Limited (ADR)

(Public, NYSE:HDB)

Sell ISIS

ISIS Pharmaceuticals, Inc.

(Public, NASDAQ:ISIS)

Buy NHWK

NightHawk Radiology Holdings, Inc.

(Public, NASDAQ:NHWK)

Buy ADSK : Autodesk

Autodesk, Inc.

(Public, NASDAQ:ADSK)

OIH Sell. Sell Oil Stocks.

Oil Service HOLDRs (ETF)

(Public, AMEX:OIH)

Commercial Break:

BG good play as all the food companies move away from trans fats.

? Provident Good dividend monthly

ZUMZ not a good quater and not a good buy.

GOOG part of the SNP 100? Good or Bad.

HAL

VMC and GVA. VMC still good. California construction plays.

Commercial Break:

Sudden Death:

TRMB : GRMN or RIMM
OB : No decision. Cramer has to see it trade a little longer.
JPM : Buy.